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14.05.25

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THOMSON expands into Azerbaijan with ERC Distribution Azerbaijan as official Distributor for Smart TVs

THOMSON, the renowned European TV manufacturer, is excited to announce its expansion into the Azerbaijani market through a strategic partnership with ERC Distribution. As the official distributor, ERC will bring THOMSON’s range of smart TVS and later the new monitor lineup to local consumers, focusing on the latest THOMSON Google TV lineup, featuring the UHD, QLED, and QLED Pro models.

ERC Distribution Azerbaijan will provide top-tier services for retailers, online stores, and other marketplaces across Azerbaijan. The THOMSON TV range features both smart and non-smart models, including HD, FHD, 4K UHD, QLED, MiniLED, and OLED Google TVS, available in sizes from 24” to 100”. The monitor lineup, designed to meet the needs of users, gamers, and professionals, features sleek designs, advanced ergonomics, high refresh rates, and multiple connectivity options. The full product portfolio showcases the familiar style and design expected from a THOMSON product, combined with user-friendly technology, all at an affordable price. Every THOMSON product comes with a three-year guarantee, ensuring first-class quality and lasting durability.

“We are looking forward to our collaboration with ERC Distribution Azerbaijan, which is known for its strong market presence,” said Zafer Pirim, Regional Director CEE & CIS at THOMSON. “This partnership marks an important step in our growth strategy for Azerbaijan, ensuring that consumers can enjoy intuitive and unlimited entertainment along with useful technology made accessible to everyone through our THOMSON Google TVS.”

Egor Moshkarev, COO of ERC Distribution Azerbaijan, says: “We are pleased to announce the signing of a contract with Thomson in Azerbaijan. This agreement marks the start of a strong and promising collaboration in a growing market — one that brings top-quality products to consumers and new opportunities to our partner network.”

THOMSON core products in Azerbaijan:

  • Thomson Google TV UHD: With 3840 x 2160 pixels, the 4K UHD TVS offer lifelike picture quality four times higher than Full HD resolution, providing a truly cinematic viewing experience.
  • Thomson Google TV QLED: Powered by Quantum Dot nanocrystals, a QLED display delivers balanced brightness, striking contrasts, and an expanded colour range.
  • Thomson Google TV QLED Pro: Experience fluent images with the newest 144 Hz technology. A 144 Hz refresh rate ensures smooth and responsive visuals, ideal for fast-paced content like action movies, sports and gaming. This feature reduces motion blur and display lag, delivering the most comfortable viewing and gaming experience.

THOMSON – Official Partner Brand of Google TV

As an official Google TV partner, THOMSON offers Google-certified products that provide users access to a premium content library of over 700,000 movies, shows, and series. The Google TV is a secure and user-friendly operating system that consolidates streaming services into a single, intuitive interface, eliminating the need to switch between apps. Each product includes a Bluetooth remote with dedicated buttons for Netflix, Disney+, Prime Video, and YouTube, plus a built-in microphone for voice search via Google Assistant. Additionally, Google Cast allows users to stream content directly from their smartphones or tablets to the TV.

Special features for maximum comfort
  • Central Swivel Stand: THOMSON’s 4K TVS feature a swivel stand that allows for perfect screen alignment, with up to 30 degrees of rotation.
  • Backlit Remote Control: Effortlessly navigate in the dark with our backlit remote, designed for comfort and precision.
  • Frameless Design: With their sleek, frameless design, our TVS make a stylish statement, even in compact sizes.
  • Adjustable Feet: All THOMSON TVS up to 32 inches feature adjustable feet that allow for a reduced footprint, from 60 cm to 30 cm, for easier placement.
  • White TVS: These models feature a white frame design with matching white cables and remote controls, making them ideal for kitchens, bedrooms, and children’s rooms.
  • Camping TVS: Enjoy TV on the go with a 12-volt adapter, compatible with both standard 230v outlets and low-voltage power sources—ideal for caravans and boats.

Press contact

Katerina Milosavljevic – THOMSON
✉️ katerina.milosavljevic@thomsonelectronic.com

Download press releases, product pictures and technical specifications under the following link.

About THOMSON
Founded in France in 1893, THOMSON is a brand with a true European heritage. With over 130 years of history, THOMSON remains a leading force in the technology industry, staying true to its mission of creating useful innovations that put the customer first. The brand offers a wide range of electronic products, including televisions, streaming devices, and monitors. Its TV lineup, designed in Europe, features both smart and non-smart models, including HD, FHD, 4K UHD, QLED, MiniLED, and OLED Google TVs, available in sizes from 24” to 100”. Each product upholds THOMSON’s reputation for trusted design and quality, delivering accessible, intuitive technology at a competitive price. For further information, please visit tv.mythomson.com.

About ERC Distribution Azerbaijan
ERC Distribution Azerbaijan is a part of the international ERC Holding, a leading distributor of technology and consumer goods across multiple markets. The company entered the market in August 2019 and has since established itself as a key player, representing over 100 global brands in IT, consumer electronics, and the toy industry. With a growing network of more than 150 business partners across the country, ERC Distribution Azerbaijan continues to expand its reach, providing high-quality products and tailored solutions to retailers, online stores, and system integrators. Following the core principles of ERC Holding, the office Azerbaijan is committed to building strong, long-term partnerships with both well-established brands and emerging companies. The company offers not only advanced distribution services but also expert consulting, training programs, and technical support, ensuring that its partners have the tools they need for success. Located in Baku, ERC Distribution Azerbaijan remains dedicated to driving innovation and delivering value to the local market. For more information, visit 
ERC Holding | Home Page