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23/06/25

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THOMSON enters Albanian market through strategic partnership with AZA Electronics

June 2025 - Thomson, the renowned European brand with over 130 years of useful innovation in consumer electronics, is announcing an exclusive retail partnership with AZA Electronics, one of Albania's leading electronics and home appliance retailers.

This strategic collaboration makes a broad selection of THOMSON Smart TVs and streaming devices available to Albanian customers both online via azaelectronics.com and in AZA stores across the country. The THOMSON TV lineup includes both smart and non-smart models, including HD, FHD, 4K UHD, QLED, MiniLED, and OLED Google TVs, available in sizes from 24” to 100”. The full product portfolio showcases the familiar style and frameless design expected from a THOMSON product, combined with user-friendly technology, all at an affordable price. Every THOMSON product comes with a three-year guarantee, underscoring the brand’s commitment to quality and lasting durability.

“We are happy to introduce THOMSON’s innovation and family-friendly entertainment solutions to the Albanian market through our partnership with AZA, a well-established company in the region,” said Muhammet Serin, Sales Manager CEE at THOMSON. “This collaboration plays a crucial role in driving our expansion in Albania, ensuring that consumers can enjoy limitless entertainment and useful technology accessible to everyone through THOMSON Google TVs.

THOMSON core products in Albania:

  • Thomson Google TV UHD: With 3840 x 2160 pixels, the 4K UHD TVs offer lifelike picture quality four times higher than Full HD resolution, providing a truly cinematic viewing experience.
  • Thomson Google TV QLED: Powered by Quantum Dot nanocrystals, a QLED display delivers balanced brightness, striking contrasts, and an expanded colour range.
  • Thomson Google TV QLED Pro: A 144 Hz refresh rate ensures smooth and responsive visuals, ideal for fast-paced content like action movies, sports and gaming.

THOMSON – Official Partner Brand of Google TV

As an official Google TV partner, THOMSON offers Google-certified products that provide users access to a premium content library of over 700,000 movies, shows, and series. The Google TV is a secure and user-friendly operating system that consolidates streaming services into a single, intuitive interface, eliminating the need to switch between apps. Each product includes a Bluetooth remote with dedicated buttons for Netflix, Disney+, Prime Video, and YouTube, plus a built-in microphone for voice search via Google Assistant. Additionally, Google Cast allows users to stream content directly from their smartphones or tablets to the TV.


Special features for maximum comfort

  • Central Swivel Stand: THOMSON’s 4K TVs feature a swivel stand that allows for perfect screen alignment, with up to 30 degrees of rotation.
  • Backlit Remote Control: Effortlessly navigate in the dark with our backlit remote, designed for comfort and precision.
  • Frameless Design: With their sleek, frameless design, our TVs make a stylish statement, even in compact sizes.
  • Adjustable Feet: All THOMSON TVs up to 32 inches feature adjustable feet that allow for a reduced footprint, from 60 cm to 30 cm, for easier placement.
  • White TVs: These models feature a white frame design with matching white cables and remote controls, making them ideal for kitchens, bedrooms, and children’s rooms.
  • Camping TVs: Enjoy TV on the go with a 12-volt adapter, compatible with both standard 230V outlets and low-voltage power sources—ideal for caravans and boats.


Press contact:
Katerina Milosavljevic – THOMSON
✉️ katerina.milosavljevic@thomsonelectronic.com


Download press releases, product pictures and technical specifications under the following link.


About THOMSON
Founded in France in 1893, THOMSON is a brand with a true European heritage. With over 130 years of history, THOMSON remains a leading force in the technology industry, staying true to its mission of creating useful innovations that put the customer first. The brand offers a wide range of electronic products, including televisions, streaming devices, and monitors. Its TV lineup, designed in Europe, features both smart and non-smart models, including HD, FHD, 4K UHD, QLED, MiniLED, and OLED Google TVs, available in sizes from 24” to 100”. Each product upholds THOMSON’s reputation for trusted design and quality, delivering accessible, intuitive technology at a competitive price. For further information, please visit tv.mythomson.com.


About AZA Electronics
"AZA Electronics" was established in 1997, initially starting as a small business in the city of Vlora. Within a short time, it grew to become one of the leading players in the home appliances market in Albania. The long-standing partnership between AZA Electronics and leading companies not only in Italy but also across Europe and beyond has provided the company with credibility and a competitive edge in terms of product quality and pricing. As a result, AZA Electronics has become widely recognised as a prestigious brand. The name AZA Electronics is now directly associated with a strong customer focus and a fair balance between service, quality, and price. The consolidation of the service-quality-price trinity forms the core of our company's expansion strategy in the retail market. This has allowed us to create a reality where customer benefits are both tangible and meaningful. This is the very reason behind our company’s slogan, “The Reality of Profit”, which reflects our commitment to delivering real and measurable benefits to our customers. This philosophy is driving the rapid expansion of the AZA Electronics store network across Albania and beyond.