Most recently, Tomasz Rogalski served as branch Director at Blaupunkt, where he successfully introduced the brand to Poland and secured partnerships across all major retail channels. He spent a significant part of his career at the TV manufacturer TCL. Tomasz also shares a longstanding connection with the THOMSON brand: years ago, he played a pivotal role in introducing THOMSON to the Polish market. Among his most remarkable achievements is securing a milestone agreement with Orange for the supply of 100,000 units of 32” THOMSON TVs – the largest deal of this kind that THOMSON has ever concluded in Poland.
“Over ten years ago, I was already selling THOMSON TVs. Bringing THOMSON back to Poland feels like continuing a story I helped write,” says Rogalski. “This time, with a stronger portfolio and faster execution.” By the end of 2025, the goal is to make THOMSON a leader in the B-segment in Poland with a 4–7% market share. The strategy focuses on in-store visibility, strong retail partnerships, and a sell-out-driven approach. “It’s not just about sell-in; it’s about helping retailers drive sell-out and connecting directly with Polish customers,” emphasises Rogalski. THOMSON’s product range in Poland will span from OLED, MiniLED, and QLED premium models to compact 12V TVs (24–32”), offering a unique position in segments with little competition. The lineup is broad enough to allocate dedicated product categories to different retail channels. Press Contact Palina Ivancha – THOMSON About THOMSON
“Polish customers still like to see and experience products in-store before buying,” says Rogalski. “We want to be on the shelves, visible, trusted, and ready to deliver value. The THOMSON brand has a legacy here – now we add useful technology accessible to all.”
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palina.ivancha@thomsonelectronic.com
Founded in France in 1893, THOMSON is a brand with a true European heritage. The brand offers a wide range of electronic products, including televisions, streaming devices, and monitors. Its TV lineup, designed in Europe, features both smart and non-smart models, including HD, FHD, 4K UHD, QLED, MiniLED, and OLED Google TVs, available in sizes from 24” to 100”. Each product upholds THOMSON’s reputation for trusted design and quality, delivering accessible, intuitive technology at a competitive price. THOMSON remains a leading force in the technology industry, staying true to its mission of creating useful innovations that put the customer first. For further information, please visit